Pathos

Ludovico Einaudi - Pathos (Live Performance Video)

Ethos, Pathos, and Logos — The Art of Persuasion Explained

Jim Carrey as Juicy Jay in a Savage Parody of Jay Kordich (The Juiceman)

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

The Best Rebrand Of The 2020's #funfact

Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

What is Pathos?

Rhetorical Appeals: Ethos, Pathos and Logos (Includes Worksheet)