Market Mapping / Market Positioning Map | Marketing
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Market Mapping / Market Positioning Map | Marketing
What is market mapping and what is a market positioning map? Watch this video to find out! VIDEO CHAPTERS 00:00 Introduction 00:14 What is a market map? 00:39 Common dimensions for a map 01:22 Worked example 04:47 Advantages & disadvantages of using a market map VIDEO SUMMARY A market positioning map (or "market map") is a tool used to ...
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