43K views · 4K reactions | INSOUCIANCE Sleek silhouettes meet signature #BALMAINARMY nonchalance on the #BALMAINSS22 runway. Riffing off the house’s signature black-and-white palette as well as Olivier Rousteing’s Y2K musical inspirations for an undeniably powerful and seductive vibe. #BALMAINFESTIVAL | Balmain | Facebook

138K views · 4.6K reactions | 80 years of Balmain : Dresses Pierre Balmain defined the New French Style through cinched waists and strong shoulders. He dressed visionary women: from his courageous and stylish mother to intellectuals such as Gertrude Stein and Alice Toklas; from rule-breakers he dressed with confident elegance to queens and princesses navigating the balance between tradition and modernity. | Balmain | Facebook