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How to Estimate Willingness to Pay (WTP) in Sawtooth Software's Market Simulator
12:58
YouTubeSawtooth Software
How to Estimate Willingness to Pay (WTP) in Sawtooth Software's Market Simulator
Willingness to Pay (WTP) estimation for enhanced features is a common request from a conjoint analysis study. We demonstrate how to use Sawtooth Software's conjoint market simulator to conduct WTP analysis. A key to getting WTP right is to consider relevant competition (a simulation scenario with a rich set of competitors) and the potential of ...
3.4K viewsMay 19, 2021
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