We've just launched 4 new products in North America! Watch the video below to learn what they are and how you can use them on your next install! For more information on these products visit www.laticrete.com or contact your local rep. Have questions or comments? Leave them below. | LATICRETE International, Inc.

Introducing our high-performance lightweight thin-set adhesive mortar LATICRETE® 254 PLATINUM™ Plus – the secret to effortless tile and stone installations and stunning results. A 60-minute open time helps maximize your productivity and flexibility on the jobsite. This smoother, creamier formula is easier to trowel and work with, making installation a breeze. Best of all? A 25lb bag provides the same coverage as a 50lb bag of standard adhesive mortar, while providing you with unsurpassed bond st

Masonry Veneer Installation System (MVIS™) is engineered to provide a permanent, high-strength installation that uses a revolutionary waterproofing air and water barrier membrane to provide a barrier against air and water penetration into the structure. The MVIS system is designed for thin-brick, manufactured stone and natural stone veneers for interior and exterior applications. In this video, MVIS co-creator Bob Duke gives you an overview of the MVIS system, its components, and proper installa