This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

Full hyperlapse - from just TWO photos. 🤯 All of these hyperlapses were created using only iPhone photos and then brought to life with @freepik Spaces. They literally announced it at the event, so I had to test it right away - and with the node-based infinite canvas, bringing this project to life was just next level. What can I say… this is a new era of content creation. The possibilities are honestly insane!🔥 Huge thanks again to the entire team for this amazing event and to all the legends w

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