The holiday season used to have a neat little timeline. Now? It’s basically a year-long feeling, not a date on the calendar. Ditch the old timeline. Annie-Mai Hodge is here to highlight the key findings from the latest Intuit Mailchimp report, revealing the emotional drivers behind consumer spending. The data doesn’t lie: - The Early Bird: 43% of shoppers made a purchase in October, long before the traditional “holiday mode” starts. - The Final Rush: 76% buy something during the mid-December las