The rise and fall of Under Armour: How a $20B brand lost its cool
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YouTubeMichael Girdley
The rise and fall of Under Armour: How a $20B brand lost its cool
Under Armour was once the hottest name in sportswear—bigger than Adidas in the U.S. and growing faster than Nike. But today? It’s barely an afterthought. 👇 SUBSCRIBE for more business breakdowns https://www.youtube.com/@Michael-Girdley?sub_confirmation=1 Get my free guide → Why Great Businesses Fail: 10 Multi-Million Dollar Mistakes To ...
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