🔥 The countdown begins. Friday, get a taste of our new Coming Home Live Album.

A deep dive into six decades of rock, passion, and the unstoppable energy that keeps us going. ⚡️🌍

'If I had the choice, I would stay' | 'No One Like You' - Out this Friday!

What would you do in a situation like this

Treat every life with kindness, for it is to treat yourself with kindness! #PositiveEnergy

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho