REJECTED BY KRAFT, BUILT $1B CHEESE EMPIRE 🧀💰
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YouTubeGlamRadar
REJECTED BY KRAFT, BUILT $1B CHEESE EMPIRE 🧀💰
Joe Sutter pitched natural cheese to Kraft 1935 — rejected: "Processed cheese is future, natural is old-fashioned." He was 29, dairy farmer. Kraft: "Nobody wants expensive natural cheese." Started Tillamook Cheese cooperative with Oregon farmers. Focused on quality, natural ingredients. By 1960, grew to 100+ dairy farms. Today: Tillamook $1 ...
4.7K views4 days ago
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