🎓 Understanding Porter’s 5 Forces Explained by Prof. Dr. Zura IMU University | EdTech ASEAN In every competitive market, strategy begins with one question — 💡 “Why do some industries stay profitable while others struggle?” Prof. Dr. Zura breaks it down clearly using Porter’s 5 Forces, helping MBA students and entrepreneurs see how real business power works: 1️⃣ Competitive Rivalry — Who’s fighting for the same customers? 2️⃣ Threat of New Entrants — How easy is it for new players to join? 3️⃣

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