In this #SMS marketing video, our CEO explains what kind of information you need to include in an opt-in confirmation text message. An opt-in confirmation text message is send at the end of a consumer’s opt-in process. The #CTIA and the wireless carriers have specific guidelines that tell brands what these messages need to disclose. Besides guidelines, there are also legal, Telephone Consumer Protection Act (#TCPA), requirements. If you want to find out what the guidelines and legal requirements