How Levi's, Gap And American Eagle Are Winning Back U.S. Shoppers
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How Levi's, Gap And American Eagle Are Winning Back U.S. Shoppers
Levi Strauss, Gap and American Eagle have launched some of their splashiest celebrity campaigns to date, aiming to bring choosy consumers back to their stores and websites. Levi, the company that invented jeans, reported that its Beyoncé partnership earned $65 million in media value and contributed 12% growth in its women's business in its Q3 ...
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