This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

Combating GBV: A Call to Action for Change

Changing the Timeline FPS in daVinci Resolve

Disinformation, climate myths and climate denial aren't just noise on our feeds — they are a real threat to our shared climate goals. At Information Integrity Day at #COP30, we focus on protecting what we need for meaningful climate action: reliable information. The launch of the Declaration on Information Integrity on Climate Change marked a pivotal moment, making the fight against climate disinformation a priority at a COP for the first time. #Creators4Climate