Thinking about getting certified in Google Ads but overwhelmed by all the options? This clip is from Episode 13 of my Inside Google Ads podcast, where I break down the nine 🆓 certifications available on Google Skillshop. I recommend starting with Search Ads. It's the foundation of Google Ads and a must-have for any aspiring PPC pro. From there, level up your skills with Measurement and AI-powered Performance Ads. Ready to dive deeper into the world of Google Ads certifications? The full episode

Do you feel like you're wrestling with Google Ads automation? Well stop it - it's time to make peace. In fact, the key to effective Google Ads is working with the automation, not against it. In this video, I'll explain why leaning into automation (instead of constantly trying to control every little thing) can be a game-changer for your campaigns. This is an excerpt from Episode 54 of the Inside Google Ads podcast. Catch the full episode on Apple, Spotify, YouTube or wherever you follow podcasts