Decathlon: The Brand That Turned Shopping Into Playing
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YouTubeNishant Jain
Decathlon: The Brand That Turned Shopping Into Playing
Decathlon’s Indian Revolution: How a French Brand Outsmarted Nike and Adidas Without Advertising Fifteen years ago, the sports retail landscape in India was sharply divided. On one side were global giants like Nike and Adidas—premium, aspirational, and often out of reach for the average Indian consumer. On the other side lay local sports ...
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