Maybe you’re eyeing a new backpack for the new school year, but aren’t sure which styles are in. Or perhaps you’re trying to decode which Uggs are trending, what this season’s must-have tumbler is, or ...

Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

It started innocently enough -with my tween daughter scrolling through TikTok, giggling at dance challenges and cute animal videos. But lately, her feed has taken a turn. Now it’s filled with glossy ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

Not too long ago, networks like Disney Channel and Nickelodeon ruled the airwaves—and the hearts of preteens. This shift has implications beyond entertainment. According to experts, the disappearance ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Mostly, I remember the fluffy pens. When I was in elementary and middle school, nothing could be cooler than a fluffy pen, at least until it got covered in backpack grime and started to look like an ...

The name is a bit braggadocios, we know. But the world’s greatest stretch is legit. This dynamic exercise—which involves getting into a kneeling lunge with one palm on the ground, driving the other ...