Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...

Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the industry’s next chapter? The recent announcement that Microsoft will ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Making the most of your marketing efforts takes trial and error. Your ad campaigns must reach the right people at the right time in the right place. In traditional ad ...

SUNNYVALE, Calif.--(BUSINESS WIRE)--Rafay Systems, the leading provider of Platform-as-a-Service (PaaS) capabilities for cloud-native and GPU and AI consumption, today announced new platform ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll ...