This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

McDonald’s Netherlands AI-generated commercial leaned on scenes that critics say looked distorted, cynical and out of touch with the holiday spirit McDonald's McDonald's Netherlands released a ...

McDonald’s is under fire for its Christmas ad after viewers criticized the AI-generated commercial as “distasteful” and unfit for the holiday season. The brand removed the video from YouTube following ...

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...

IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming platforms. The CTV ...

McDonald's Netherlands released a Christmas ad on Dec. 6 that calls the holiday season "the worst time of the year." The ad quickly drew criticism, with many viewers condemning its grim message and ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...