OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

Red Hat is looking to prioritise co-investment with partners to drive profitability across core business areas of artificial ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

PubMatic has launched a new operating system designed to enable autonomous agent-to-agent advertising execution across ...

IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...