Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

However, when it comes to programmatic, many campaigns often miss the mark a bit on the creative front as data tends to be relied upon to do the heavy lifting. Over the past five years, there’s been a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Programmatic can be a mixed bag for Black-owned media companies. Although it’s an efficient way to sell more ad inventory, irrational keyword blocking and the much-despised ad tech tax are big ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...