The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

After years of concept-heavy showcases, CES 2026 signals a clear shift towards consumer technology that is practical, shippable and grounded in everyday use| Business News ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow physical builds to react with lights and sounds based on movement. The ...

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

Hank demonstrates how to build a hybrid rocket engine in your kitchen! Hosted by: Hank Green Dooblydoo thanks go to the following Patreon supporters: Lazarus G, Sam Lutfi, Nicholas Smith, D.A. Noe, ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...