Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...
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Google is putting agentic tools in Ads and Analytics
AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...
How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature ...
Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in ...
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