What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Massachusetts is making a big push for batteries — not the kind you put in a flashlight, but powerful, tractor trailer-sized batteries that store energy for the electric grid. State officials say more ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

Search Party goes through footage from nearby Ring outdoor cameras when a dog goes missing. Admirable. But maybe ask me first. Search Party goes through footage from nearby Ring outdoor cameras when ...

EAST BATON ROUGE PARISH, La. (WAFB) - A teacher was arrested at Westdale Middle School in Baton Rouge Tuesday, Sept. 16, after she was caught with cocaine during a random drug search. A drug dog was ...

For this week's giveaway, we've teamed up with GRID Studio to offer MacRumors readers a chance to win a brand new iPhone 17. GRID Studio's fifth anniversary coincides with Apple's ‌iPhone 17‌ launch, ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. SEOs (and their bosses) are rapidly adopting AI search optimization, ...

Data centers looking to connect to the largest US grid must bring their power supply, the system’s independent watchdog said. The warning escalates the watchdog’s position from just a month ago when ...

Abstract: Recent advancements in deep learning architectures have made it possible to solve a wide range of classification problems present in industrial applications. However, many CNN architectures ...

Solar weather and EMPs both pose great threats to the United States’ power grid and need to be addressed as soon as possible. This week, the influential and bipartisan National Conference of State ...