Points aren’t cash. Dunkin’ added a one-year expiration rule, costing a loyal customer $260 — proof rewards can disappear when terms change. “Free” ...
Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.
The retailer is trying to attract more store and website visits as the U.S. housing market remains sluggish and customers ...
Explores a framework for understanding how customers experience and engage with your business.
Program updates and new navigation tools help travelers negotiate the increasingly complicated universe of points.
In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...
In today’s competitive eCommerce landscape, customer loyalty plays a crucial role in the success of every brand.
Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas. For under 10,000 points, Chase Sapphire Reserve ...
Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...
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