Authenticity is a game-changer in building brand trust and credibility. In an era where consumers value the opinions of ...

If you haven’t used the power of user-generated content (UGC) to create trust and authenticity with your audience, you're missing out. In this article, I'll offer actionable strategies for how to ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

Disney boss Bob Iger has said the company's streaming service will soon allow subscribers to create and view AI-generated content. Speaking during the company's latest earnings call, Iger said Disney+ ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

Floods of AI content are destroying social platforms. We outline real fixes like antitrust action and quitting feeds, so you ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

ESPN plans to add some user-generated content to its flagship streaming service. ESPN executives are targeting a price of either $25 or $30 per month for the service. ESPN will likely announce a name ...

Google is increasing UGC in search results due to user demand and poor marketing content. Google believes UGC provides authentic, firsthand perspectives that complement traditional web pages. Google ...