A supercooled microscopic ferromagnet proves the existence of gyroscopic magnetic behaviour that has been long sought by ...

Ever have your attention hijacked by something appealing? Research using alcohol cues reveals how this bias works.

There isn’t a hard line differentiating a false memory and simply misremembering where you put your keys. But, in general, ...

A new study examined the mechanisms of the Flashed Face Distortion Effect, finding that the effect is greatly diminished when ...

One confounding factor in how someone views a video is something psychologists have dubbed “slow-motion bias.” In one 2016 ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.