This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

As you can see from the table below, the valuation of Magnite is discounted relative to peers if you consider its growth ...

For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie ...

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

"at-above-post addthis_tool" data-url=" a whirlwind 2025, the retail industry looks towards 2026. In the second of a two-part ...

No year-in-review would be complete without Google’s legal woes, and 2025 delivered them in spades. The search giant faced a ...

Bailard Inc., an investment management company, released its third-quarter 2025 investor letter for “Bailard Technology ...

Following a historic sell-off, shares of The Trade Desk are showing tentative signs of stabilization. The plunge was driven more by technical market mechanics a ...