Apple will report its first quarter earnings after the bell on Thursday, with Wall Street expecting strong iPhone sales.

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion firm with ubiquitous advertising. But throughout, Apple has used sometimes ...

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

The Magic Keyboard’s utility extends beyond typing. It’s a protective cover that shields the iPad Pro’s delicate back and ...

Don't head to the Apple Store yet. We found out how Costco members can get better savings when purchasing iPhone from Costco ...

Apple is planning not one, but two MacBook Pro upgrades this year, and the second one will be a big one. This is according to ...

Professional video editing, simplified ...

Mauro Porcini—to conceive of AI-powered products that resonate with consumers and give the Korean giant a more global voice.

The only digital audio workstation you need for Mac ...

Apple (AAPL) analysts are mixed on the company's upside after a record-breaking quarter, as concerns remain about AI ...

The most valuable document in American business history sold Friday for $2.51 million at Christie's. A three-page agreement ...

Apple introduced Liquid Glass in June 2025 in a self-declared attempt to bring "joy and delight to every user experience." The visual design style—which is being applied to all Apple products from ...