"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

It’s the most wonderful time of the year! City Utilities (CU) is joining in on the fun with their Elf on the Shelf, “Wattson, ...

A Christmas tree lot along Sauk Trail, the setting for Hallmark’s “Christmas Under The Stars” movie, closed after 40 years.

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

The Death in Paradise star speaks to Yahoo UK about his charitable work, and how his family plans to spend Christmas this ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Discover how the Elf on the Shelf brings excitement to Christmas, even as traditions evolve with technology. Join a ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, ...