Scaling is simple in theory: increase budgets on what works. In practice, scaling changes the traffic mix and exposes weaknesses. A campaign that is stable at $300/day can collapse at $3, 000/day ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.