Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings.

Marketing and advertising are fuzzy disciplines to begin with - ask 20 experts what the difference between the two is, and you'll get 20 diverse responses. Much of the business world stirs marketing ...