"For too long, we've read the obituary of the CMO," said John Harris, CEO of Worldwide Partners. "But our research shows that the species isn't extinct--it's mutating. CMOs adapting into new forms of ...

Shashi Kiran is a marketing and technology executive with global leadership roles at Broadcom, VMware, Cisco and high-growth startups. As corporations strive to become more efficient with an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When W. Edwards Deming said, “Without data, you’re just another person with an opinion,” he ...

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who ...

There’s been a lot of movement at the marketing top of three large fast-casual chains. Firehouse Subs has tapped Carolina Berti as CMO, U.S. & Canada. Berti joins the approximately 1,400-unit chain ...

Chief marketing officers are tasked with navigating an ever-changing business and consumer landscape. Six marketing leaders told Insider how CMOs can help their companies grow and avoid pitfalls. This ...

CMOs are now the keeper of the brand's soul, the chief storytellers responsible for weaving a narrative that drives growth.