SAN FRANCISCO — Bare Escentuals is launching in September its first-ever global creative platform and marketing campaign, “Be a Force of Beauty,” aimed at amplifying the core belief that beauty can ...

After years of “clean girl” minimalism, eyeshadow is making a bold return—seen in new product launches from brands like Makeup by Mario, Bobbi Brown, and Urban Decay. Runways and fashion parties are ...

When I have conversations with friends about the type of makeup that intimidates them the most, foundation tends to be high on the list. It's not that it's hard to apply, exactly, but finding a ...