WhatsApp has announced a series of new features that will change the way people interact with brands on the Meta-owned messaging platform and give companies more chances to cash in on user engagement.

WhatsApp will ditch the service’s annual subscription fees, after founder Jan Koum admitted that the $1 per year payment concept “doesn’t work that well.” As a result of ditching the payment model, ...

WhatsApp, the popular mobile messaging service, has said it will start charging users of its iOS app an annual subscription, as with other platforms. Jan Koum, the WhatsApp's chief executive, was ...

Facebook has announced that it will scrap the subscription fees for WhatsApp as it looks to implement a more business-centric model similar to that used for Facebook Messenger. The Facebook-owned ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

Prepare to save a whole $1 every single year. WhatsApp has announced that it’s dropping its annual subscription fee. Right now, WhatsApp is free for a year. After that, you’re charged $1 each year for ...

WhatsApp said it was doing away with subscription fees for its over-the-top messenger service in a blog post this morning. The approach to charging a fee after the first year of use was apparently not ...

WhatsApp has scrapped its subscription fee in order to allow its users to communicate directly with businesses. Until now, users were charged a small fee, 69p in the UK and $1 in the US, following a ...

The seven-year-old company is testing making restaurants, airlines and credit card companies pay to contact consumers MUNICH: WhatsApp, the world’s most popular messaging service, is dropping its ...