What the Elf on the Shelf Company Does the Other 11 Months of the Year

Those Netflix specials aren't made with (just) Christmas magic.
Parade on MSN

11 Essential 'Elf on the Shelf' Rules Every Parent Should Know Before the Holidays

Santa gave us permission to tell you the ins and outs of this holiday tradition.

Parents sharing their most genius Elf on the Shelf tricks as tradition celebrates 20 years

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing ...

Elf on the Shelf Creator Says No One Would Publish Her Idea Based on 'Simple' Childhood Tradition (Exclusive)

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...

Elf On The Shelf Inspiration To See You Through To Next Week

Guess who's back, back ...

Kylie Kelce's 2 Words of Advice for Elf on the Shelf Families

Kylie Kelce may love holidays, but she certainly does not love the "malarky" that accompanies them ... like the Elf on the ...

Kylie Kelce Gives a Highly Anticipated (& Super Funny!) Update on Her ‘Deadbeat' Elf on a Shelf

Santa won't be here for a few more weeks, but he's already sending his scout elves to homes around the country. Spend 2 seconds on TikTok or Instagram to see the elaborate shenanigans these elves are ...
New York Magazine

The True Origin Story of the Elf on the Shelf

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their childhood, Chanda A. Bell and Christa Pitts regarded Fisbee, a small vintage elf ...