Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and measurement. Consumer attention has splintered like never before. Consider a ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Channel 4 has appointed former Deliveroo global brand director Lisa Nash as its new director of brand and content marketing.

Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and ...