That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and measurement. Consumer attention has splintered like never before. Consider a ...

Brand strategist Jessica Hatzis explains why choosing one marketing channel — and doing it exceptionally well — beats trying ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and ...