Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

This wasn’t the first time I’d seen these complaints about influencer culture and the endless pattern of fame and ...

The goal is not to chase visibility but to become the trusted source people turn to for clarity and direction.

For our November issue, we anonymously surveyed 36 Boston-area content creators. The participants include faces you’d probably recognize from your feed to comedians whose sketches you’ve definitely ...

The “influencer accent” is taking over TikTok. If you don’t know what I’m talking about, scroll through your FYP page and listen. British singer-songwriter Cassyette pointed out this trend in a recent ...

Age really is just a number when it comes to social media, as new research from Ampere Analysis shows that more than half of ...

Danielle Bernstein, aka @weworewhat, has over 1.7 million Instagram followers. — -- Influencers are the new "it" girls of the fashion world, taking a front seat, elbow to elbow, with some of ...