Why should we do business with you?” This is the fundamental question that all prospects you meet with are going to ask you, ...

Whether you sell to clients directly or you sell to general contractors, it is imperative that you understand the unique value you offer and communicate it clearly, concisely, and persuasively. You do ...

The questions are linked, but not in ways you might initially think. Just having a value proposition — an expression of how what you do and how you do it brings value to your clients — is easy. You ...

Jason Mitchell and Jake Kraft share how accountability, advocacy, and exclusivity create a compelling team value proposition.

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Do you want your organization to be recognized as an ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

News out of Netflix this past week is an instructive reflection on brand value proposition. Earlier this year, there was an uproar among Netflix subscribers when the company announced it would no ...

Do you want to know the weirdest thing employers want from veteran job seekers? A value proposition. They ask job seekers about it as if preparing a value proposition was like running around in clean ...

Offer your people more than just flexibility. by Mark Mortensen and Amy C. Edmondson The Great Resignation and a highly competitive labor market have made attracting and retaining talent a major ...

Most advisors are stating a value proposition somewhere in their marketing materials and digital presence—but they’re probably not doing so effectively, according to “Advisor Value Propositions: How ...