Why should we do business with you?” This is the fundamental question that all prospects you meet with are going to ask you, ...

Whether you sell to clients directly or you sell to general contractors, it is imperative that you understand the unique value you offer and communicate it clearly, concisely, and persuasively. You do ...

Jason Mitchell and Jake Kraft share how accountability, advocacy, and exclusivity create a compelling team value proposition.

The questions are linked, but not in ways you might initially think. Just having a value proposition — an expression of how what you do and how you do it brings value to your clients — is easy. You ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Do you want your organization to be recognized as an ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

Offer your people more than just flexibility. by Mark Mortensen and Amy C. Edmondson The Great Resignation and a highly competitive labor market have made attracting and retaining talent a major ...

Most advisors are stating a value proposition somewhere in their marketing materials and digital presence—but they’re probably not doing so effectively, according to “Advisor Value Propositions: How ...

McDonald’s launched its $5 Meal Deal last June to win back low-income consumers who started pulling back their restaurant spending in the beginning of 2024. In January, the company rolled that ...