If you've stepped into a coffeeshop in the last few years, you've probably seen some form of matcha on the menu. Interest in matcha has been steadily on the rise over the last few years — experts ...

Matcha has been an integral part of Japanese tea ceremonies for centuries. Carefully crafted from shaded green tea leaves, the tea is renowned for its rich flavor, smooth texture and culinary ...

Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version of ...

At the moment, matcha is a sensation, its popularity skyrocketing in recent years. However, due to low-quality powders ...

Over the last few months, Matcha, a vibrant green powder made from finely ground green tea leaves, has exploded on the internet. From trendy lattes to health food aisles, it seems to be everywhere.

Most people think they know what matcha is. It’s the green drink in a ceramic bowl, the carefully whisked latte on your ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

In the ever-evolving world of health and wellness, consumers are increasingly seeking products that boost their physical appearance and promote overall well-being. One such product that has garnered ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Matcha tea isn’t just tasty (and pretty)—it *might* help you lose weight, too. If you aren’t already ...

The young gentlemen of TikTok are trading in their Nike Tech for business casual. Should we call it a vibe shift?

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...