Facebook Ad campaign is a great way to reach potential clients or subscribers. But, to measure your Ads performance, you need to know their CTR, which stands for click-through rates. In this post, we ...

After years of fake news and memes about Facebook starting to charge for Facebook, it actually happened, albeit only in Europe. Here's why: Pressed with new regulations in the European Union, Meta ...

Nick is a Features author who's been writing for fellow tech geeks since 2011. While he's mostly focused on phones, he's also thrilled by cameras and audio gear of all shapes and sizes. On weekends, ...

In 2021, a Facebook user filed a lawsuit because they didn't think they were getting a fair shot at viewing advertisements. Wanting to see ads might seem absurd — if you're anything like me, you want ...

How important is Facebook's advertising platform to online brands and retailers? One potential clue can be found in last year's ad boycott by companies frustrated with Facebook's handling of ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

Facebook’s success is legendary, but it's now facing serious rivals on various fronts. The social network's worldwide ad revenue topped $84 billion in 2020. Just 11 years earlier, the company was ...

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

If you have a website for your business and you’re wondering how well your ads are reaching prospective customers, you’ll probably want to be able to measure that to make sure that the money you’ve ...