Medicare Advantage plans could soon see stricter marketing guidelines and more oversight of how Medicare revenue is spent if the Centers for Medicare and Medicaid Services finalizes a new proposed ...

Angela Palo is COO of Pinnacle Financial Services, a leading National Medicare Brokerage, and member of the NABIP Medicare FMO Council. For several years, I was the compliance officer at my agency. It ...

Medicare Advantage plans, brace for a major change ahead in marketing enforcement. Your TV, print and digital ads — already monitored by “secret shoppers” and targeted for fines — will be subject to ...

Marketing practices have caused CMS to put rules in place to curb deceptive or inaccurate ads. Medicare Advantage (MA) marketing has come under scrutiny for unscrupulous tactics, but where exactly is ...

As our readers know, the Centers for Medicare & Medicaid Services (“CMS”) prohibits certain marketing communications, materials, and activities. With Medicare’s open enrollment period nearing an end, ...

The Centers for Medicare and Medicaid Services proposed a new rule Monday that aims to ensure fair competition among Medicare Advantage plans by preventing excessive compensation to agents and brokers ...

Last week, the Centers for Medicare & Medicaid Services (CMS) released its proposed Contract Year 2027 Policy and Technical Changes to the ...

The Biden administration is once again cracking down on Medicare Advantage (MA) marketing tactics with new guidelines to promote healthy competition in the market and impose limits on plans' payments ...

Stricter rules governing Medicare Advantage marketing may offer smaller health insurance companies an opportunity to snatch market share from dominant players such as Humana and UnitedHealthcare.

Marketers know that adults 65+ spend about a third of their waking day, almost six hours, watching broadcast TV. During Medicare’s open enrollment season in the fall, they aired commercial after ...

The American Hospital Association (AHA) and Better Medicare Alliance (BMA) both support the agency's effort to improve Medicare Advantage (MA). In an attempt to reform MA, CMS released a proposed rule ...

The Biden administration released a proposal to streamline Medicare Advantage (MA) and Part D plan prior authorization and add health equity requirements to star ratings. The Centers for Medicare & ...