Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

This whitepaper gives and overview of the results and key takeaways of a research project carried out by B2B Marketing in collaboration with EY to assess the degree to which customer centricity is ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. The marketing landscape is undergoing a significant ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context. This winter, I was talking with a real estate agent friend. We had both ...

As B2B marketers, we have an opportunity to deliver so much more, in an industry that is ripe for innovation and disruption. Marketing today has the potential to be a force for positive change that ...

Consumer streaming services hold the lion’s share of the at-home entertainment market, with predictions estimating these services will generate $184 billion by 2027. On-demand video services are one ...