After nearly a year of speculation online, Rivian has confirmed it will begin offering a new purple exterior color, ...

NEW YORK — The Pantone Color Institute revealed Thursday that a deep purple hue called "Ultra Violet" is its color of the year. The color wasn't chosen because it's regal, though it resembles a ...

The world is awash with the color purple — lavender flowers, amethyst gemstones, plums, eggplants and purple emperor butterflies. But if you look closely at the visible-light portion of the ...

Rivian revealed its new limited-run Borealis color, proving that it knows how to be cool in a sea of boring monochrome.

NEW YORK (AP) — What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of “Ultra ...

Purple is a non-spectral color created by the brain from red and blue signals Individual differences in eyes and brain make each person see colors uniquely All colors we perceive, including purple, ...

The color of the year for 2018 is a vivid purple, according to Pantone, which gives the title to a new hue every December. Specifically, "PANTONE 18-3838 Ultra Violet" is the chosen hue. ("Ultra ...

NEW YORK (AP) — What we have here in 2017 is a heap of chaos and disruption. What do we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of ...

NEW YORK --What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra ...

If only Prince were alive to see this. Pantone announced in December that purple will reign as the color of the year in 2018 — specifically, the shade Ultra Violet, which comes from the melding of ...