If you are using a desktop or even a laptop with an external mouse, you just need to use the middle-clicking button of your mouse, and the entire webpage will scroll automatically. But you still have ...

A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus.

Google yesterday announced a new feature in the latest update to its Chrome browser that aims to make the progressive loading of web pages less jumpy and annoying. The idea behind progressive loading ...

Mozilla and Scroll have made an earlier-announced partnership slightly more official today with the wider release of a browser extension called “Firefox Better Web.” It’s part of Firefox’s ongoing ...

Ads have become a nuisance on the web, forcing both users and even browser makers to take heavy-handed solutions to fix that problem. More often than not, these involve blocking ads and third-party ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.