Jaguar’s attempt to reinvent itself as a sleek, all-electric luxury brand is colliding with a mounting design backlash that ...

One of the hardest things about design is keeping track of the terminology. There are many words to learn, and definitions frequently overlap. But don’t think for a moment that any two terms mean the ...

Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

When it comes to branding, a company’s visual identity may be the most important part. The design elements of a visual identity can range from fonts and colors to materials and textures, all meant to ...

Tate is seeking a consultancy to help it review its visual identity ahead of the launch of the new Tate Modern next year. Tate says that it has recently developed a new brand proposition and wants to ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Danish architecture firm BIG has designed the 3D graphics that define the identity of this year's 3 Days of Design festival in Copenhagen under the slogan Dare to Dream. The theme for this year's ...

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