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With Steph Curry Sales Off Peak, Under Armour Separation Makes Sense, Market Watchers Say

Wall Street is keeping tabs on Under Armour Inc.'s bottom line, and so far it likes the direction the company is headed. Under Armour's decision to part with Stephen Curry is part of a restructuring ...
Athlon Sports

Steph Curry Announces News Away From Basketball on Thursday

View post: Aston Villa vs Arsenal Lineups, Live Streaming, How & Where to Watch on TV Stephen Curry and Under Armour have ended their long-term partnership. Curry Brand will now operate independently ...
Forbes

Under Armour Enlist Larry Jackson And Gamma. For New Stephen Curry Spot

Under Armour’s latest campaign with Steph Curry, powered by Larry Jackson’s media company gamma., marks Curry’s historic 4,000 career three-pointers, the campaign reinvigorates the Curry Brand.
The New York Times

As Steph Curry parts ways with Under Armour, his brand and appeal reach a new test

Stephen Curry and Under Armour have mutually agreed to part ways after 12 years. Ronald Cortes / Getty Images Can Steph Curry make sneaker collectors want a pair of Skechers? What about Li-Ning or ...