Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Subliminal advertising first made its modern debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal ...

Human, pioneer in Artificial Emotional Intelligence (AEI), has developed new ground breaking software that has the ability to read candidates subliminal facial expressions live during job interviews ...

The average American is subjected to thousands of ad impressions each day, from the margins of a web browser to commercials on TV, to the tallest billboards towering over city streets. It's a ...

Subliminal messaging is a fascinating technique that influences our thoughts and behaviours without us even realising it. Subliminal Messaging and How it Shapes our Decisions You’ve probably heard the ...

How is it possible that you were not planning on going shopping, but that you still end up going and even return home with four new shirts? Apparently you really did want to go shopping but were not ...

One of my sailing buddies and I had an interesting conversation while on the open ocean on the way to Block Island. 'Stef, I know you read Randy Wayne White's ‘Doc Ford' crime fiction novels. Which of ...

WOULD cigarettes be as alluring if all brands came in the same plain grey packaging? Such standardisation could become mandatory following research showing that consumers are still taken in by ...

Scientists have demonstrated for the first time subconscious learning in humans akin to that detailed in rats and pigeons by the famed-behaviorist B.F. Skinner seventy years ago. The evidence comes ...